Yahoo! Search Marketing Solutions

Will Offer Sponsored Search and Submit Products, Providing One-Stop Search Marketing Resource for Businesses Worldwide.

Parece ser que Overture se convertirá definitivamente en el núcleo publicitario de Yahoo!.

En su anuncio de prensa del 1ro de marzo de este año, Overture dio a conocer los planes que Yahoo! le tenía preparado, lo que comprende el re-branding y los servicios que empezará a ofrecer esta nueva división para competir contra el, hasta ahora exitoso programa de Google, Adsense.

Yahoo! Search Marketing Solutions’ suite of offerings will include the following products:

• Sponsored Search Listings, the flagship search advertising product
• Content Match?, Yahoo!’s contextual advertising listings
• Local Match?, Yahoo!’s local sponsored search offering
• Site Match? Self Serve and Site Match Xchange?, Yahoo!’s search URL submission products
• Yahoo! Product Submit?, the Yahoo! Shopping URL submission program
• Yahoo! Express?, the Yahoo! Directory URL submission program
• Marketing Console?, which enables advertisers to track campaign performance across multiple online channels
• Search Optimizer?, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings